What does it mean to "solicit" in insurance terms?

In insurance terminology, "solicit" specifically refers to the act of attempting to sell insurance. This involves reaching out to potential clients, presenting insurance products, and encouraging them to purchase coverage. Solicitation is a crucial step in the sales process because it sets the stage for building a relationship with customers, understanding their insurance needs, and ultimately guiding them to the right policies for their circumstances.

While negotiating contracts and recommending coverage options are also important parts of the insurance sales process, they generally occur after the initial solicitation phase has taken place. Processing claims pertains to a completely different aspect of the insurance business that involves managing customer requests for benefits when a covered loss occurs, which falls outside the scope of what it means to solicit. Thus, the focus on solicitation aligns directly with the goal of getting prospective clients to engage in the purchase of insurance products.