What is the primary role of an insurance agent?

The primary role of an insurance agent is to solicit and sell insurance on behalf of insurers. Insurance agents act as intermediaries between the insurance company and the customer, helping clients understand their coverage options and assisting them in selecting policies that best meet their needs. This function is foundational to the insurance industry, as agents help increase the insurer's market reach and provide essential services to clients. They are instrumental in building and maintaining relationships with policyholders and are often the first point of contact when individuals or businesses seek coverage.

While agents may assist in the claims process or provide general information about policy terms and conditions, their main responsibility is to facilitate the sale of insurance products. This differentiates them from other roles in the insurance sector, such as adjusters or legal advisors, whose responsibilities lie in managing claims or providing legal interpretations, respectively.